Visit some good friends of Blue Rock Station...

Marketing Your Small Business: Micro-Tourism in Rural Ohio

March 12th - 10:00 am to 4:00 pm

Annie and Jay Warmke of Blue Rock  Station will be teaching this all day workshop on how to market your tourist-based business by creating a no-hassle simple no cost marketing plan.   If you are either thinking about starting a tourism-related business, already have a small business or sell items during the summer - you will want to attend this event..  

People today  are vacationing closer  to home.  Perhaps  it is the result of high gas prices, or maybe  a fear of terrorism.  The trend  in recent years is that  folks  are rediscovering some of the terrific tourist destinations in their own backyard.  

Micro-tourism, small businesses that cater to tourists, are gaining more and more tourist dollars.  

Farmer’s markets, bed & breakfasts local museums, regional artisans and local attractions are continuing to grow.  

 So clearly the opportunity exists to succeed in micro-tourism  - however a small business must understand and implement a relatively sophisticated marketing program to compete with the “big boys.”  Many small business owners find that they simply do not have the information they need to create a successful marketing plan.

In a partnership with Zane State College, the Business Incubator of Muskingum County, the Small Business Development Center of Ohio and  Blue Rock Station we will present a workshop on how to create and put into practice a marketing strategy for micro-tourism businesses.

The Agenda for the day  includes:

• Reviewing your resources
• Creating a simple  business plan
• Establishing a  mission statement
• Learning how to Implement a marketing strategy
• Legal requirements for small businesses
• Free advertising opportunities
• Creating your own web page in 15 minutes
• Listing on Internet Calendars of Events
• How you present yourself
• How to keep “energized”

The workshop will be held in or near Zanesville.  Everything begins at 10:00 AM and goes until 4:00 PM with lunch included.  At the end of the workshop there will be prize drawings for items that will be useful to small businesses.  

For more information please contact Annie Warmke at (740) 674-4300 or email her at annie@bluerockstation.com.  Registrations can be made by calling Annie or register by clicking the buttons below...